Product Description Summary & Analysis
Samsung Digital Cockpit
In the article, “[CES 2020] Samsung showcases 5G telematics system and digital cockpit", Lim (2020) stated that a fresh revolution of Digital Cockpit from Samsung Electronics is being created. Samsung Electronics developed this brand-new idea of a 5G-based telematics system Digital Cockpit to give connected experiences for car travellers. This new showcase of “Digital Cockpit allows users to enjoy infotainment in a variety of driving environments more safely and joyfully”. Digital Cockpit will be installed in BMW’s iNEXT 1 as a start off. This telematics control unit (Digital Cockpit) enables drivers to access and experience different modes of it towards expanding the 5G technology worldwide for the first time. The concept of this creation is to allow drivers to download high-quality maps and its features in real-time and have undisrupted video conferencing. Samsung Electronics Digital Cockpit is specialised in terms of Display and Bixby functions amongst its competitors.
According to Samsung (2020), Digital Cockpit has 8 cameras and displays that uses Samsung Exynos Auto V9 chip which enables functions of the cockpit to run at the same time. Comparing to the older version of Digital Cockpit 2019, according to the Embitel (2019), Digital Cockpit 2019 is developed with 6 Digital Displays including an Independent passenger Display and two Rear Seat Display. The latest version(Digital Cockpit 2020) is advanced with 8 displays. The driver can use facial identification or smartphone fingerprint scanner to show driver's programs assembled for the day or future and other useful information like visual navigation information from the Digital Cockpit Front Display. The Digital Cockpit Front Display is developed with QLED Local Dimming technology for light display and multiple screen modes which enables others in the car to use the display without disturbing the driver.
Samsung (2020) said the Console Display placed under the Center Information Display is useful to control various functions of the display and vehicle. The webpage stated when drivers or passengers are connected to Samsung Dex2, they can do their work on their gadgets on the car's Center Information Display. Besides, it allows users to connect two or more handphone devices at one time. The 53.7 inch Tail Display that is formed of micro LEDs on the external lamps with "V2X communication technology and tail Display" to display and show notification text and relay the driver's status to outsiders looking at the car when needed. For example, to display messages like "roadworks ahead" or "pedestrians approaching".
Another function of the Digital Cockpit is the "Bixby in the car". Samsung (2020) implied that Bixby has strong connectivity to allow the car to communicate with the driver. The Bixby can observe drivers status by the Driver Monitoring System. For instance, when the driver is drowsy while driving for a large distance, the system may tip to play some music or taking precautions to treat the drowsiness. To add on, the Bixby is smart enough to monitor the maintenance of the car and engine oil levels. When the car has to go for repair works or low fuel, it alerts the driver to do so. However, according to Tyson(2020), said the Digital Cockpit concept may take some time to be established as it's still new to the market.
In conclusion, the Digital cockpit is very advanced in-car dashboard technology which is new in the market and unique to provide drivers and passengers useful features and function. These functions will enlighten the drivers travelling experience very well. The use of 5G connectivity from Samsung Electronics is outstanding as it shows how technology has advanced. Compared to its competitors in terms of design and services it provides, Digital Cockpit will be a top pick for drivers all over the world despite its high cost.
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